Marketing analysis

This is my core area of expertise. In many fields, particularly in financial services but increasingly across the board, companies maintain a vast amount of data on their customers. My skill areas are:

•  statistical analysis and modelling
•  analysis of recruitment and churn patterns
•  customer segmentation
•  analysis of data capture and processing systems.

Clients in this area have included banks, vehicle manufacturers, telecommunications providers, retailers, charities, and the leisure industry.

Office automation and MIS

I have created many systems for clients in-house using Microsoft Office and Microsoft Visual Basic. These projects have covered several areas of office automation and productivity:

•  spreadsheet-based applications
•  sales and contact databases
•  data analysis suites
•  response-handling systems

The clients' fields of business range from internet cafés to heavy plant manufacturing, and from FMCG to cruise lines.

Analysis software

In the course of my market analysis work, I've devised a program for my own use, which creates univariate analyses, cross-tabs, response tables, and CHAID trees. The data is held in Microsoft Access, and the output is directly sent to Microsoft Excel in a presentation-ready format, just as I need it. I've now made this software available for purchase: see the Response Analyser pages.

Web programming

I've built a number of websites and e-commerce systems. The most recent is Park-Up.com, a searchable database, with mapping, of street parking spots in central London.

Photography

As well as being a keen hobbyist, my travel photographs are available for licensed use. Digital photographs from 2005 onwards at 2448x3264 or 2336x3504 (prior to 2005, generally at a digital resolution of 1200x1600). Please use the contact form for all enquiries.

Feedback

e-mail me.